Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online InfluencersPDF
Adam Solomon's article, "Warner Bros. Settles FTC Charges It Failed to Adequately Disclose Payments to Online Influencers," was published in DRMA on August 9, 2016.
From the article...
"More brands are paying online 'influencers' to engage with, positively review, and market their products. However, a recent federal action reiterates the importance of clearly disclosing the sponsored nature of such content.
The Federal Trade Commission (FTC) reached a settlement with Warner Bros. Home Entertainment Inc. with respect to charges that the company deceived consumers during a marketing campaign for the video game Middle Earth: Shadow of Mordor. The complaint alleges that Warner Bros. failed to adequately disclose that it paid online “influencers” to post positive gameplay videos on YouTube and social media."