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Responses to Sen. Charles Schumer's 'Spying Billboards' Criticism

Daily DOOH 
May 6, 2016

Ronald Camhi was quoted in the article, "Responses to Sen. Charles Schumer's 'Spying Billboards' Criticism," published in Daily DOOH on May 6, 2016. The article addresses New York Senator Charles' Schumer's recent comments regarding Clear Channel Outdoor Americas' new RADAR program, a data and analytics tool designed to assist advertisers and advertising agencies with identifying and reaching their target audiences through geolocation information. Sen. Schumer has called on the Federal Trade Commission (FTC) to investigate the use of high-tech billboards for potential privacy violations even though individual consumers cannot be identified through this sort of monitoring. Mr. Camhi noted that while Sen. Schumer's comments represent a compelling sound bite, the truth of the matter is that Clear Channel's outdoor advertising program already comes with a variety of built-in privacy protections.

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