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FTC Sends 'Strong Message' Over Native Ads, Paid Promotions on Social Media with Lord & Taylor settlementĀ 

April 18, 2016

M&R Partner Adam Solomon was interviewed for the article "FTC sends 'strong message' over native ads, paid promotions on social media with Lord & Taylor settlement," published in LegalNewsline. In the article, Mr. Solomon addresses the recent settlement between Lord & Taylor and the Federal Trade Commission, noting that the case should be a wakeup call for brands. He emphasizes that if there is a connection between an endorser and a seller of an advertised product that might materially affect the weight or credibility of the endorsement, such connection must be clearly disclosed.

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