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Paul Zimmerman
pzimmerman@mrllp.com
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Showing 1 post in Sports.

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Promoters and Advertisers Beware: “March Madness” is a Trademarked Term

The NCAA Men’s Basketball Tournament is underway. As millions of Americans scramble to fill out their brackets and take strategically timed lunch breaks, it is critical that advertisers capitalizing on the frenzy proceed with caution. Just like the “Super Bowl,” “March Madness” is a trademarked term. (Read More