Adam Z. Solomon
Advertising & Digital Media
Internet, Software & Technology
Retail & Apparel
Corporate & Securities
Bar & Court Admissions
- State Bar of New York
- U.S. District Court for the Eastern, Central and Southern Districts of New York
- Digital Placed-Based Advertising Association
- Promotion Marketing Association, Legal Affairs Committee
- American Bar Association, Consumer Protection Committee
- American Bar Association, Vice Chair of Committee on Promotion & Marketing Law
- New York State Bar Association
- DePaul University College of Law, J.D.
- The Ohio State University, B.S.
Adam Z. Solomon is Of Counsel in M&R’s New York office, where he represents clients in all aspects of advertising, digital marketing, promotions and compliance. Adam advises digital agencies and advertisers regarding transactions for online and interactive advertising, programmatic media buying, mobile marketing, affiliate marketing, lead generation, data collection and usage, and behavioral advertising. He also counsels clients on social media and emerging products and technologies. Adam has substantial experience in negotiating and drafting complex online marketing, Internet and licensing agreements. He works closely with his clients on how to minimize the legal risks associated with online advertising and marketing.
He frequently counsels marketers and agencies on the structuring of sweepstakes, games and contests. Adam routinely drafts official rules, reviews and advises on advertising copy, handles applicable state registrations and drafts winner affidavits and participant releases. He has extensive experience in the area of international promotions.
Adam reviews advertising and promotional materials to help ensure compliance with substantiation requirements. Additionally, he carefully evaluates marketing campaigns and sales practices to ensure compliance with relevant state and federal law. He advises clients on developments in consumer protection laws and guidelines, and performs compliance reviews for companies involved in social media marketing, negative option marketing, telemarketing, direct mail solicitations, testimonials and endorsements, email marketing, and other marketing strategies.
Adam regularly represents marketers in connection with federal and state regulatory inquiries, investigations, and actions. He both initiates, and defends, challenges to advertising claims before the Better Business Bureau’s National Advertising Division (NAD). He also handles consumer and business litigation involving false and deceptive advertising issues, unfair competition, and intellectual property.
Chambers hailed him as “a ‘terrific…lawyer’ who advises on all areas of advertising, marketing, promotions, and compliance law,” and also noted his “deep knowledge and understanding of all issues involved with advertising, including direct marketing, promotions marketing, sweepstakes, and contest law.