FTC warns influencers and brands to make sponsorships clear

Adam Solomon was quoted in the Campaign US article, “FTC warns influencers and brands to make sponsorships clear” on April 21, 2017. The article addresses the Federal Trade Commission’s crackdown on branded content from social media influencers whose posts are not clearly identifiable as advertising. Mr. Solomon commented on the substance of potential FTC settlements with influencers and marketers.