Will There Be More Settlements with the FTC on Native Ads?

Adam Solomon was extensively quoted in the Native Insider article, “Will There Be More Settlements with The FTC on Native Ads?” The article addresses the Federal Trade Commission’s resolution of a substantial case against retailer Lord & Taylor, as well as the unlawful practice of company’s deceiving consumers by running “native advertisements” disguised as seemingly objective articles online and in social media. Mr. Solomon commented on the necessity of compliance with FTC rules and responsibility of companies to take steps to ensure that consumers can differentiate between advertising and other content.