The pace of change in advertising and digital media is staggering. Platforms evolve, technologies disrupt, regulations shift—and with them come risk, complexity, and opportunity. At Michelman Robinson, we navigate all three.

We counsel traditional and digital players across the advertising ecosystem—agencies, media outlets, ad-tech pioneers, and content creators—helping them shape strategy, respond to shifting legal and regulatory frameworks, and move confidently through a constantly evolving landscape. Whether tackling matters of privacy, intellectual property, or corporate structure, we bring industry fluency and legal know how to every engagement.

Our cross-disciplinary team operates at the intersection of law and business. Clients rely on us for guidance on everything from substantiation, disclosures, and compliance to employment matters, talent contracts, and high-stakes litigation. We also handle commercial transactions and regulatory issues involving mobile, native, social, influencer, and programmatic marketing.

From campaign concept to consumer engagement, we help companies meet their business goals while protecting their brands and staying ahead of what’s next.

Areas of Focus

  • Advertising Substantiation & FTC Compliance
  • Agency Risk & Liability
  • Contests, Sweepstakes & Promotions
  • Direct Response Marketing & Associated Agreements
  • E-Commerce & Consumer Protection
  • Endorsements & Testimonials (Disclosures & Guidance)
  • False Advertising Claims & Challenges
  • Industry-Specific Agreements & Negotiations
  • Intellectual Property Protection & Litigation
  • Mobile, Native & Programmatic Marketing
  • Out-of-Home & Experiential Advertising
  • Privacy & Data Protection
  • Branded Entertainment & Sponsorship Deals
  • Social Media & Influencer Marketing
  • TCPA Compliance & Related Issues