What every online retailer needs to know about California’s privacy law

It has been three decades since the Electronic Communications Privacy Act of 1986 was enacted. Since then, federal legislation has touched upon privacy issues in a piecemeal fashion, including the Children’s Online Privacy Protection Act; however, Congress has not passed a major comprehensive privacy law in years. As a consequence, online retailers and others involved in e-commerce have little guidance relative to the connected marketplace, current consumer behavior and the advanced and ever-evolving capabilities of technology.