Alexis Ferruccio takes a close look at the changing NIL landscape in college sports, where the question is no longer simply whether athletes can be paid, but why they’re being paid and what businesses expect in return. In her recent article for Sports Litigation Alert, Alexis examines developments following the House settlement and what they mean for schools, sponsors, athletes and their advisors. Her key takeaway: labels and paperwork alone may not determine how an NIL deal is treated. How the arrangement actually works, who controls it and whether it serves a genuine commercial purpose can matter just as much.
