Tracking pixels, analytics software and live chat features are commonplace on business websites. They’re also at the center of a wave of privacy lawsuits in California. But now, a new state law offers some relief. But there’s a catch.
In an article for Westlaw Today, Aaron Plesset explains how Senate Bill 690 limits private lawsuits under one provision of the California Invasion of Privacy Act (CIPA), while leaving businesses exposed to claims under another provision of the same law. For companies with consumer-facing websites, Aaron explains why it’s still important to understand what information their website tools collect, when that collection begins and whether visitors have an opportunity to consent before their information is transmitted.
