With a population just shy of 40 million people, California is by far the most populous state in the nation. How big is the Golden State? Consider this: California’s economy-around $2.7 trillion-is the fifth largest in the world, putting it ahead of the United Kingdom, India, France, South Korea and even Russia.
Bottom line: Californians represent a significant percentage of consumers, not just in San Diego, Los Angeles, San Francisco and cities and towns in between, but throughout the U.S. Which should give hoteliers pause when pondering this additional fun fact: California is also home to the nation’s strictest privacy law, the California Consumer Privacy Act (CCPA), which comes online January 1, 2020.