AKS Compliance Isn’t a Hall Pass for Digital Provider Marketplaces

Kelly Hagemann and Nicole Benalcazar break down a pivotal issue for digital health platforms in their new article published by Healthcare Business Today titled, “AKS Compliance Isn’t a Hall Pass for Digital Provider Marketplaces.” Though recent federal cases offer meaningful guidance on neutral advertising and per-booking fee models, Kelly and Nicole highlight that the real hurdles often arise under stricter state laws governing kickbacks, fee-splitting, and CPOM. Their analysis offers valuable perspective for digital health companies aiming to build marketplace models that scale nationwide without triggering avoidable compliance risks.