Lara Shortz has recently been named a member of the board of directors of the Hotel Association of Los Angeles (also known as HALA). In that capacity, Lara will provide her expertise to further HALA’s mission to protect the rights and interests of hotel owners and operators and be their indispensable business resource.
HALA is an advocacy organization representing hotels and their suppliers. Among other things, the group monitors local government throughout Los Angeles county to ensure that the lodging industry’s voice is heard on issues of concern.
Congratulations, Lara, on this prestigious appointment and recognition.