Brandy Alonzo-Mayland writes in Law360 about a lesson for consumer brands emerging from the proposed class action over Costco’s rotisserie chicken: complying with labeling regulations may not be enough to avoid litigation. As consumers scrutinize advertised claims like “natural,” “healthy” and “no preservatives,” Brandy explains why companies should consider not only whether individual statements are accurate, but also what their packaging, advertising, websites, social media and other marketing materials communicate as a whole. Her takeaway is a practical one: evaluate product claims through two distinct lenses, regulatory compliance and litigation risk, before they reach consumers rather than after a demand letter or class action complaint arrives.
