Ronald R. Camhi

Partner

Ronald R. Camhi

Partner
“In fast-moving markets, the right counsel positions clients to turn smart ideas into business advantage.”

Ronald Camhi leads two distinct practices—one in advertising, marketing, and digital media, the other in commercial real estate—each marked by depth, strategic focus, and a reputation for practical, business aligned legal counsel. He advises companies navigating high-stakes transactions and complex industry dynamics, helping them execute deals and structure relationships that support long-term growth.

In the advertising and media space, Ron represents major players across the ecosystem, including global brands, media agencies, digital platforms, and marketing consultancies. His work centers on corporate representation, guiding clients through mergers and acquisitions, joint ventures, strategic partnerships, and other transformational transactions. He is frequently called upon to structure and negotiate growthoriented deals, such as agency roll-ups, strategic alliances, and cross-platform partnerships—that shape the evolving media landscape.

Ron also maintains a robust commercial real estate practice, advising institutional investors, developers, operating businesses, and commercial brokers across the full lifecycle of real estate assets. He handles complex transactions involving acquisitions, dispositions, financing, leasing, and development, as well as mezzanine lending, distressed asset workouts, and the formation of investment platforms. In addition to transactional matters, he represents clients in complex real estate disputes, including partnership conflicts and commercial lease issues such as defaults and terminations. Clients rely on his market insight and negotiation skills to advance their positions in both high-growth and distressed scenarios.

A member of Michelman & Robinson’s Executive Committee, Ron helps shape the firm’s strategic direction, policy development, and practice growth. He also plays a leading role in partner recruiting at the national level, identifying and attracting top-tier talent to fuel the firm’s continued expansion.

Ronald R. Camhi

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Associated Industries

Advertising & Digital Media

Associated Practice Areas

Corporate & Securities

Real Estate

Representative Matters

  • Acquisitions and Sales: Counseled a large strategic advisory media firm in its $207 million sale to an international business-to-business media company.
  • Agency Liability: Successfully defended a worldwide media buying agency in a precedent-setting matter related to “sequential liability,” by which agencies are only liable for payment to third parties once they receive prior payment from advertisers.
  • Digital Media: Counseled well-known multi-channel network in regards to its agreements with endorsers and the implication of endorsement guidelines put forth by the Federal Trade Commission (FTC).
  • Direct Response Marketing: Negotiated all aspects of an agreement on behalf of a direct response marketing agency – including talks with talent, marketer and media outlets – in connection with one of the longest running and highest grossing long-form infomercials.
  • Financing, Production and Distribution Agreements: Secured rights to film projects for producers and production companies and provided counsel relative to requisite financing, production, and distribution agreements.
  • Games, Contests and Sweepstakes: Counseled promotions company on the legal framework of an international sweepstakes, including its online component and issues of activity that potentially were “inherently dangerous.”
  • International Media Service Agreements: Worked as local counsel for international law firms, negotiated and drafted global media service agreements for multinational mass media corporation.
  • Illegal Lottery: Negotiated with state attorney general to resolve “illegal lottery” claim.
  • License Agreements: Devised structure and created nationwide licensing agreements between building owners, media companies, and advertisers relative to first-ever, large format super-graphics, which wrapped entire sides of buildings, including sites in Los Angeles and NYC, and required the quelling of political and public outcry.
  • Licensing and Business Contracts: Negotiated licensing and business contracts for a popular graphic novel artist whose work is streamed online and is presented in groundbreaking 3-D technology.
  • Loan Restructurings and Foreclosures: Represented lenders and borrowers in loan restructurings, foreclosures, and deed-in-lieu transactions.
  • Media Service Agreements: Drafted comprehensive media service agreements incorporating industry policy as determined by the American Association of Advertising Agencies (AAAA) and Interactive Advertising Bureau (IAB), which contracts are frequently used as templates in the industry.
  • Mobile Marketing: Advised on intellectual property and media issues surrounding initial viewer “opt-in requirements” related to audience participation through Short Message Service (SMS) and other mobile marketing techniques.
  • Mobile Phone Music and Video Sponsorship: Represented globally recognized music photographer and production company in mobile phone music and video sponsorship integration concept.
  • Privacy: Advised marketer regarding HIPAA and “opt-in” requirements related to online commerce and associated marketing campaign.
  • Product Integration Agreement: Drafted successful product integration agreement between a Detroit automaker, a mobile phone company, and a multi-channel network for branded content-related programs.
  • Sale Leasebacks and Option Agreements: Represented multiple clients in sale/leaseback transactions, including the creation of option agreements.
  • Sponsorship Agreements: Negotiated sponsorship agreements for national advertisers in airports, theme parks, and event venues, including large scale deals for the New York Marathon and other high profile entertainment projects.
  • Substantiation Claims: Successfully represented a direct marketing agency in connection with false and unsubstantiated health claims in the dietary supplement market. Resolved claims brought by the FTC and NAD, completely exonerating client.
  • Traditional Media: Represented direct response marketing agency in casting of spokesperson in highly rated, long-form infomercial in the fitness industry. Negotiation included issues of profit participation, benefits, and complex remuneration arrangements.

Credentials

Bar & Court Admissions
  • California
  • U.S. Supreme Court
  • U.S. Court of Appeals for the Ninth Circuit
  • U.S. District Court for the Eastern, Central, Southern and Northern Districts of California
Professional Affiliations
  • Los Angeles Bar Association
  • San Fernando Valley Bar Association
Community Involvement
  • I Have a Dream Foundation, Los Angeles (Board Chair)
  • Guardians of the Jewish Home for the Aging
Education
  • Southwestern University School of Law, J.D.
  • University of California, Los Angeles, B.A.
Recognition
  • Best Lawyers in America, Best Lawyers (2024)
  • Leaders in Law Nominee, Los Angeles Business Journal (2019-2021)
  • Southern California Super Lawyer, Super Lawyers Magazine (2004-2008 and 2014-2025)
  • Recommended by The Legal 500 along with M&R’s Advertising & Digital Media Industry Group (2018)
  • Marqis’ “Who’s Who in Jurisprudence”
  • Most Trusted Advisor, San Fernando Valley Business Journal (2014)
  • Most Influential Lawyers in Digital Media & e-Commerce Law, Los Angeles Business Journal (2014)

Insights & News
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