Stalled CIPA Reform Leaves Businesses to Face Compliance Alone

Aaron Plesset and Marc Jacobs take on what California’s stalled CIPA reform means for businesses in their latest piece for Bloomberg Law is unmistakable: with SB 690 on ice, companies are left to navigate a 58-year-old privacy statute now being used to challenge modern analytics tools. Their article explores the surge in litigation, why routine data-collection practices remain in the crosshairs, and the concrete steps organizations should take to mitigate risk while lawmakers regroup. This is a timely and important read for any business operating online.