Aaron Plesset and Marc Jacobs address the accelerating wave of CIPA litigation in a new article published by Reuters. In the piece, they offering insights into how a 1960s wiretapping statute has become a frontline risk for modern businesses and marketers. With privacy reform stalled in Sacramento and plaintiffs’ firms stepping up filings, companies and agencies alike are navigating a landscape where common analytics tools can trigger multimillion-dollar exposure. Aaron and Marc outline what’s driving the surge, why compliance can’t be a check-the-box exercise, and how organizations can get ahead of the next round of claims. A timely and important read for anyone operating in California’s digital economy.
