AI marketing meets the Telephone Consumer Protection Act: innovation at the legal edge

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Marc Jacobs examines where cutting-edge marketing collides with regulatory risk in an article for Reuters: “AI marketing meets the Telephone Consumer Protection Act: innovation at the legal edge.” As businesses embrace AI-driven outreach—from synthetic voice calls to smart SMS campaigns—the TCPA is reemerging with real teeth. Marc breaks down the legal flashpoints and compliance strategies every company should know to innovate without inviting litigation.

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