Aaron Plesset

Associate
Los Angeles
+1 310-299-5500
[email protected]
Share

Aaron Plesset

Associate
“In a world driven by data and ideas, protecting both is essential. I help clients do that with confidence.”

Aaron Plesset helps clients safeguard their ideas, data, and brand identity by offering practical guidance on privacy compliance and intellectual property protection.

He advises on data privacy laws including CPRA, CIPA, HIPAA, CAN-SPAM, and COPPA, helping companies interpret regulations, implement policies, and respond to shifting legal standards. Aaron’s CIPP/US certification reflects his command of the U.S. privacy landscape and his ability to translate technical requirements into workable business solutions.

On the IP front, Aaron handles trademark prosecution from application to office action, and counsels on copyright registration, clearance, and chain of title. He also supports technology-related disputes, including litigation involving trade dress, proprietary assets, and other IP rights. Across this work, Aaron brings a practical understanding of enforcement and risk.

Before entering private practice, Aaron served as a Judicial Extern for the California Court of Appeal and as a Senior Research Analyst at the Federal Reserve Bank of New York. There, he co-authored published articles on digital finance—experience that continues to inform his legal and analytical approach.

View More

Associated Practice Areas

Intellectual Property

Representative Matters

  • Defended a client against a putative TCPA class action, securing an early settlement at the pleading stage for under $10,000, before the case had fully matured.
  • Guided multiple companies through CIPA-related website compliance issues, negotiating the resolution of claims for nominal amounts.
  • Advised an insurance industry client on IIPPA regulatory compliance, including drafting consumer privacy notices in accordance with California Insurance Code §§ 791.04 and 791.045.
  • Assisted an insurance client in responding to a Department of Insurance inquiry, focusing on privacy-related requests and compliance strategy.
  • Negotiated and drafted a Data Privacy Addendum to align client operations with GDPR obligations.
  • Drafted an alpha software agreement for a startup client, balancing developer protections with investor and customer expectations.
  • Prepared brand ambassador and influencer agreements to support a client’s marketing initiatives while mitigating endorsement and disclosure risks.
  • Drafted a patent licensing agreement enabling client to commercialize proprietary food technology.
  • Developed a TCPA-compliant SMS marketing policy for a client, reducing litigation risk while preserving business objectives.

Credentials

Bar & Court Admissions
  • California
Education
  • UCLA School of Law, J.D.
  • University of California, Santa Barbara, B.A. (summa cum laude)

Aaron Plesset

Associate
Los Angeles
+1 310-299-5500
[email protected]
“In a world driven by data and ideas, protecting both is essential. I help clients do that with confidence.”
Overview

Aaron Plesset helps clients safeguard their ideas, data, and brand identity by offering practical guidance on privacy compliance and intellectual property protection.

He advises on data privacy laws including CPRA, CIPA, HIPAA, CAN-SPAM, and COPPA, helping companies interpret regulations, implement policies, and respond to shifting legal standards. Aaron’s CIPP/US certification reflects his command of the U.S. privacy landscape and his ability to translate technical requirements into workable business solutions.

On the IP front, Aaron handles trademark prosecution from application to office action, and counsels on copyright registration, clearance, and chain of title. He also supports technology-related disputes, including litigation involving trade dress, proprietary assets, and other IP rights. Across this work, Aaron brings a practical understanding of enforcement and risk.

Before entering private practice, Aaron served as a Judicial Extern for the California Court of Appeal and as a Senior Research Analyst at the Federal Reserve Bank of New York. There, he co-authored published articles on digital finance—experience that continues to inform his legal and analytical approach.

Practice Area

Intellectual Property

Representative Matters

  • Defended a client against a putative TCPA class action, securing an early settlement at the pleading stage for under $10,000, before the case had fully matured.
  • Guided multiple companies through CIPA-related website compliance issues, negotiating the resolution of claims for nominal amounts.
  • Advised an insurance industry client on IIPPA regulatory compliance, including drafting consumer privacy notices in accordance with California Insurance Code §§ 791.04 and 791.045.
  • Assisted an insurance client in responding to a Department of Insurance inquiry, focusing on privacy-related requests and compliance strategy.
  • Negotiated and drafted a Data Privacy Addendum to align client operations with GDPR obligations.
  • Drafted an alpha software agreement for a startup client, balancing developer protections with investor and customer expectations.
  • Prepared brand ambassador and influencer agreements to support a client’s marketing initiatives while mitigating endorsement and disclosure risks.
  • Drafted a patent licensing agreement enabling client to commercialize proprietary food technology.
  • Developed a TCPA-compliant SMS marketing policy for a client, reducing litigation risk while preserving business objectives.

Credentials

Bar & Court Admissions
  • California
Education
  • UCLA School of Law, J.D.
  • University of California, Santa Barbara, B.A. (summa cum laude)