Ron Camhi recently shared his perspective with Billboard Insider on the closely watched Inglewood digital billboard litigation, a dispute at the intersection of commercial real estate and digital media involving competing rights to some of the nation’s most valuable out-of-home advertising locations surrounding SoFi Stadium, Intuit Dome, Hollywood Park, and the Forum. Drawing on decades of experience representing clients across the out-of-home advertising industry, Ron also discusses the growing value of digital advertising assets in major sports and entertainment districts, the expanding role of municipalities in using digital signage as public infrastructure, and why carefully drafted development agreements, leases, and related contracts are essential as digital out-of-home continues to evolve.
