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Out-of-Home Advertising

M&R spearheaded the business and legal aspects of the first large supergraphics that wrapped entire sides of buildings, including those on the Sunset Strip in Los Angeles and in Manhattan. This included resolving issues with many constituent groups around the country and quelling political and public outcry. Since then, we have remained at the forefront of legal issues surrounding OOH advertising and play an active role in developing policy for the Digital Place-based Advertising Association (DPAA).