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Programmatic Marketing
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Overview
Representative Matters

Programmatic media buying, in real time through automated ad exchanges, promises more sophisticated targeting and efficiencies. However, questions of fraud, lack of transparency and privacy infringement have also been raised in the process. M&R understands the technology and the legal challenges it presents, and has counselled programmatic marketers who connect buyers and sellers and digital media, as well as agencies, advertisers and others active or interested in programmatic buying.