Some studies project that native advertising will account for over five billion dollars in spending by 2017. This fast growing form of digital advertising permeates all media. By definition, it is designed to assimilate into the context in which it is placed, so as to blend seamlessly with the user experience. This very premise makes native advertising susceptible to claims of being misleading, deceptive, a false endorsement, or infringing rights of publicity. M&R is on top of these issues, as well as product placement and integration in general, and regularly defends clients against these claims.
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