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Contests, Sweepstakes and Promotions
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M&R represents many leading advertising, promotion and digital agencies in all aspects of contests, sweepstakes and promotions, working on over 100 unique promotions each year. We develop the structure for each promotion, draft rules and ensure compliance with the complex regulations governing such activities. In addition, we counsel clients regarding state laws that often require contests and sweepstakes to be registered and bonded, and facilitate the registration and bonding as needed. We have counseled a promotions company on the legal framework of international sweepstakes, including an online component and potentially “inherently dangerous activity.”