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Branding Strategies
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Overview
Representative Matters

Our Entertainment attorneys have teamed up with our Advertising Marketing & Digital Media Group and our Intellectual Property lawyers on branding and re-branding initiatives. As we have moved toward digital platforms, advertisers and media agencies routinely produce branded content for television, the Internet and various other multimedia outlets. Our attorneys are at the forefront of this technology—counseling on branding strategies and guidelines to promote our clients' businesses.

  • Rebranding: We have managed end-to-end intellectual property aspects of a corporate-wide rebranding effort for large entertainment company clients.