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Rules governing how consumer data is collected and used may vary by state, and between federal and state laws. Many of the self-regulating guidelines, enforced by the Federal Trade Commission (FTC) and Federal Communications Commission (FCC), represent increased regulation of the interstate and cross-border flow of data. Our attorneys, including Certified Information Privacy Professionals (CIPP/US),  advise on privacy protection, data reliability, data security, data retention and other emerging legal issues that arise in this constantly evolving arena, particularly as they pertain to the collection and use of consumer information for marketing purposes. For example, we advised a marketer regarding HIPAA and “opt-in” requirements relating to an online store and associated marketing campaign. We regularly draft and review online privacy policies, advise marketers regarding the risks associated with sharing data with third parties, and counsel clients about the acceptable uses of data generated or acquired from various platforms, products, services and sources. In addition, the head of M&R’s Advertising & Digital Media Group, Ron Camhi, serves as Co-Chair of the Privacy Committee of the Digital Place-based Advertising Association (DPAA).