We provide counsel on how best to optimize mobile marketing programs while complying with various state and federal regulations surrounding this popular advertising tool. Mobile video, apps, IOE, location-based marketing and other emerging platforms offer increased opportunities for advertisers to track consumers and target their messaging. They also present numerous and evolving legal hurdles to clear. We are deeply involved in these issues and counsel clients frequently on the opportunities as well as the obstacles. We advise clients concerning intellectual property and media issues surrounding initial viewer “opt-in requirements” relating to audience participation through Short Message Service (SMS) and other mobile marketing techniques. We also advise clients and industry professionals on privacy, security and other risks associated with cross-device tracking.
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