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Advertising Substantiation/False Advertising Claims
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We counsel clients with respect to advertising substantiation claims, to ensure our clients are in full compliance with the Federal Trade Commission’s (FTC’s) regulatory standards. We know the ins and outs of consumer protection laws, as well as FTC policies, and routinely defend false advertising claims. For example, we successfully represented a direct marketing agency in a matter involving FTC and NAD allegations of false and unsubstantiated claims in the dietary supplement field in which our client was ultimately exonerated.