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Tailoring Your Hotel Amenities to Your Customers

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by Taylor Burras
California Lodging News
Winter 2016

Taylor Burras’ article, “Tailoring Your Hotel Amenities to Your Customers,” was published in the Winter 2016 issue of California Lodging News.

From the article…

“The days of one-size-fits-all hotel amenities are a thing of the past. In addition to creating vast inefficiencies (i.e., a swimming pool at a bustling business hotel), basic hotel amenities fail to suit the unique tastes of increasingly particular guests who crave unique creature comforts. According to Trip Advisor’s 2014 Trip Barometer Report, 77% of hotel guests stated that a hotel’s amenities are of significant importance. By way of comparison, only 25% of hotel owners thought that amenities played a role in bookings. In order to address this discrepancy, owners, operators and managers should be asking, ‘Who are my customers, what do they want, and how can I cost-effectively provide it for them in order to exceed their expectations and increase repeat business?’”

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