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Licensed to Thrill: Fueling Hotel and Resort Expansion with Licensing and Management Agreements

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By Eric Simonson and Diyari Vázquez
Hotel News Now
June 27, 2018

Your hospitality brand has real cachet.

It’s recognized worldwide, and demand at your hotel and resort properties—both domestically and overseas—is through the roof. No wonder you want to seize upon your hard-earned popularity and add locations to continue the measured expansion of your global footprint. Still, the capital outlays required for real estate acquisition and construction is neither feasible nor built into your long-term business plan, not to mention the risk and operating costs associated with property ownership.

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