Legal Tips on Cross-Device TrackingPDF
Ron Camhi's article, "Legal Tips on Cross-Device Tracking," was published in Mobile Marketer on November 6, 2015.
From the article...
"Cross-device tracking has permeated the advertising industry. As consumers connect to the Internet on multiple devices, including smartphones, tablets, televisions and wearable devices in addition to their computers, marketers are not only forced to look beyond the traditional ways of tracking consumers through cookies, but they must consider the privacy and security risks associated with new tracking technologies as well."