Responding to Negative Hotel Reviews: A Lawyer's PerspectivePDF
Ilse Scott's article, "Responding to Negative Hotel Reviews: A Lawyer's Perspective," was published in the Sojern blog on December 7, 2016.
From the article...
"If a negative review of your property pops up on a third party website, you may be tempted to seek its removal ASAP, by any means necessary. But threatening the review platform with legal action is usually an ineffective (or even counterproductive) strategy, because many such sites have broad legal immunity for hosting user-generated content. You may still have a right of action against the individual reviewer who actually posted the defamatory content. However, you first need to consider the content:"