How to Do Telemarketing Without Getting SuedPDF
Mona Hanna's article, "How to Do Telemarketing Without Getting Sued,” was published in Target Marketing on May 27, 2015.
From the article...
"The Federal Communication Commission's (FCC's) heightened focus on "robocalling" in telemarketing has become fertile ground for class action lawsuits, with many marketers and advertising agencies wary of liability. Under the Telephone Consumer Protection Act of 1991 (TCPA), individuals have had to provide express consent to receive certain types of calls from marketers and have the right to tell companies to stop calling. The FCC set strict requirements in order to prevent consumers from receiving unwanted calls. Violations of the statute can lead to penalties between $500 and $1500 per call."