An overview and the impact of the Consumer Privacy Bill of RightsPDF
Adam's article "An overview and the impact of the Consumer Privacy Bill of Rights" was published in Inside Counsel on March 15, 2015.
From the article:
Consumer privacy is a critical concern with respect to online and electronic activity today. The Obama administration’s recent reintroduction of a Consumer Privacy Bill of Rights as well as regulatory scrutiny by the Federal Trade Commission (FTC) appear to be a direct reaction to these growing concerns. In this series of articles, we will examine recent scrutiny of data collection practices and how businesses utilizing such data should modify their practices.
President Obama first introduced the Consumer Privacy Bill of Rights in February 2012. Three years later, the President announced a reintroduction of the bill followed by the release of a draft bill on Feb. 27, 2015, based on the Fair Information Practice Principles. If enacted, the Bill of Rights would govern the collection and dissemination of consumer data with the potential hammer of the FTC having enforcement authority for failure to meet. The bill has the potential to govern not just the data broker’s use of consumer data, but the many businesses that collect and disseminate consumer data in order to provide targeted advertising.