How to Respond to Negative Online ReviewsPDF
Ilse Scott's article, "How to Respond to Negative Online Reviews," was published on Hotel News Now on May 13, 2015.
From the article...
"Third-party sites incorporating user reviews, such as Yelp and TripAdvisor, are an increasingly important driver of property bookings. They are likely to surge in importance with the growing reliance of consumers on online research and reviews, particularly the tech-savvy millennial generation of travelers."