Transparency is Critical When Using Native AdvertisingPDF
Ronald Camhi's and Andrew Howard's article, "Transparency is Critical When Using Native Advertising," was published in the Daily Journal on January 29, 2015.
From the article...
" Native advertising remains a fast growing form of digital advertising, permeating all forms of media. As technology expands and evolves, native ads will only become more ubiquitous. By 2017, some studies project that native advertising will account for over five billion dollars in spending."
View Article (subscription required)