The Taste of FailurePDF
David Lee's article, "The Taste of Failure," was published on HospitalityLawyer's Blog, Converge, on December 5, 2014.
From the article...
"New York Pizzeria, Inc., a Texas-based pizza chain, attempted to register a truly unconventional trademark: the taste of its pizza. Predictably, a U.S. District Court rejected the bid as “half-baked” concluding that taste is a “functional” element of the offered pizza product (i.e., the essential element of its use), and hence, cannot be monopolized through trademark protection."