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The Taste of Failure

by David Lee
HL Converge
December 5, 2014

David Lee's article, "The Taste of Failure," was published on HospitalityLawyer's Blog, Converge, on December 5, 2014.

From the article...

"New York Pizzeria, Inc., a Texas-based pizza chain, attempted to register a truly unconventional trademark: the taste of its pizza. Predictably, a U.S. District Court rejected the bid as “half-baked” concluding that taste is a “functional” element of the offered pizza product (i.e., the essential element of its use), and hence, cannot be monopolized through trademark protection."