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Ron Camhi Discusses the Importance of Having a DAM Program

2015 ad:tech San Francisco
Ron Camhi
May 20, 2015

Ron Camhi spoke on “The Black Hole of Digital Asset Marketing (DAM)" at the 2015 ad:tech San Francisco conference on May 20, 2015. This breakout session focused on how companies can protect their digital assets across social channels, website and email. In this video segment, Ron explained how implementing a DAM program can help to ensure that online marketing campaigns adhere to copyright and trademark laws.