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‘Everyone is hitting the pause button’: With sports on hold, advertisers grapple with whether coronavirus is a force majeure event

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Digiday
March 23, 2020

Ron Camhi was quoted in a Digiday article titled "'Everyone is hitting the pause button': With sports on hold, advertisers grapple with whether coronavirus is a force majeure event.” In the piece, Ron comments on COVID-19’s effect on sports advertising, and explains that many advertisers are trying to move to direct-to-consumer ads in lieu of the media plans they had in place for sporting events.

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