Driving Sales Through Content Marketing and Social MediaPDF Hotel Council of San Francisco
Ilse Scott spoke on a “Driving Sales Through Content Marketing and Social Media” panel hosted by the Hotel Council of San Francisco on October 25, 2016, at the Park Central Hotel in San Francisco. This seminar explored how hoteliers can use social media to generate leads, leverage the marketing budgets of OTA's while continuing to grow direct bookings and generate new business using multiple platforms. Other panelists included Koka Sexton, Founder of Social Selling Labs, Catlyn Origitano, Content Marketing Manager at Sojern, and Shaun Aukland, Account Executive at Google Travel.
8:30-9:00am Breakfast and Networking