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Location Data – Making Digital Out of Home Smarter

PDF Digital Signage Expo 2018
Las Vegas, NV
March 28, 2018

Ron Camhi spoke on “Location Data – Making Digital Out of Home Smarter" at the Digital Signage Expo 2018 on March 28, 2018 in Las Vegas, NV.

Session description: 

Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts and in many cases knowing where she will go next, location has been a game-changer, especially when combined with digital out-of-home. Learn from experts how location data and digital out-of-home deliver a one-two punch!

Learning Objectives:

• Learn how to add value for clients by offering a mobile component.
• Understand that the uses for location data are many, but work best when combined with DOOH.
• Discover how partnering with DOOH networks is a big win for data providers.

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