Beyond Big Media: Monetizing Media for Small Screen PlatformsPDF Silicon Beach Fest
Celina Kirchner presented “Beyond Big Media: Monetizing Media for Small Screen Platforms” at Silicon Beach Fest on Friday, August 26, 2016 in Marina del Rey, CA.
Content creators and advertisers have more opportunities to reach viewers than ever before with the proliferation of screens, devices and channels. The consumption of content is rapidly shifting from the big to small screen. As small screen viewing outpaces other platforms, companies seek ways to increase profitability. The panel had an engaging conversation about the prevalence of small screen media and how to monetize it.