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Marketing & Social Media Operator Track

Dana A. Kravetz moderated the Marketing & Social Media Operator Track at the ALIS Law Conference on Tuesday, January 26 from 9:15am to 10:15am in Los Angeles, CA. The panel explored major risks and issues faced by operators, brands, and owners who have effectively harnessed the use of digital and social media in their marketing efforts. The discussion included a look at issues associated with promotions and sweepstakes as well as new technologies that could result in litigation if mismanaged. Panelists included Shaun Aukland, an Account Executive at Google; Pam Scott, VP of Corporate Communications at Red Lion Hotels Corporation; and Rebecca Chasen, Partner and Advisory Leader at Deloitte Financial Advisory Services LLP.