The Convergence of Mobile, Social and ContentPDF Silicon Beach Fest 2015
Celina Kirchner spoke on a panel at Digital LA’s Silicon Beach Fest on “The Convergence of Mobile, Social and Content” on Thursday, June 25, 2015 from 2:00pm - 3:00pm PST.
The popularity of mobile and social channels has been in a steady increase over the past few years, while traditional channels such as desktop and television have seen a decline. Brands and their agencies are creating great content to incentivize brand engagement and amplification on these new media platforms, yet their strategies for mobile, social and content sit in separate silos. As digital budgets are shifting to these new media platforms how do advertisers tear down the silos between them to improve ROI?
This presentation was held in the Sunset Dining Room at the Marina Del Rey Hotel.