FTC Cares about Disclosing Social Paid # Ads & So Should YouPDF ANA/BAA Marketing Law Conference
Adam Z. Solomon spoke on a “FTC Cares about Disclosing Social Paid # Ads & So Should You” panel hosted by the ANA/BAA Marketing Law Conference on November 11, 2016, at the Downtown Chicago Marriott.
More brands are paying online 'influencers' to engage with, positively review, and market their products. However, recent federal action reiterates the importance of clearly disclosing the sponsored nature of such content. This panel discussed the connections between an endorser and a seller of an advertised product, how that might materially affect the weight or credibility of the endorsement, and the need to clearly and conspicuously disclose material connections.