Contests, Sweepstakes & Social Media, Know the Rules!PDF NY NOW
Adam Z. Solomon presented on "Contests, Sweepstakes & Social Media, Know the Rules!," at NY NOW on Monday February 5, 2018 from 10:30-11:30 AM.
Manufacturers and retailers alike are turning to sweepstakes and contests as promotional tools while aiming to keep pace with technological advances and new platforms to deliver these programs. But rapidly changing advertising and privacy laws, coupled with developments in mobile marketing and customer tracking, raise complex legal questions for companies’ use of sweepstakes and contests.
In this program, experts addressed critical issues that arise when using social media to reach customers. The topics covered included: governing sweepstakes, skill contests and other promotions on the new platforms; compliance with laws governing real time marketing; new mobile marketing developments; the continued import of the FTC Endorsement Guides; increasing risks of corporate communications and blurred content/native advertising; and consumer data collection and use.