Consumer Privacy: What Juvenile Products Manufacturers Need to KnowPDF Juvenile Products Manufacturers Association (JPMA)
M&R partners Jeremy Richardson and Scott Lyon presented on "Consumer Privacy: What Juvenile Products Manufacturers Need to Know," for a webinar hosted by the Juvenile Products Manufacturers Association (JPMA) on Wednesday, October 3 at 2 PM ET.
With the growth of e-commerce, the use of data to help companies understand, keep and grow their customer base increases. This is especially true for the JPMA community because their customers are in the juvenile products market for a very short time (at most a few years and as little as a few months). Today’s toddler is tomorrow’s tween. Attracting new customers is a continual challenge.
The global reach of e-commerce implicates new regulations providing consumers more control over their personally identifiable information and other data. The General Data Protection Regulation (GDPR) establishes rights and freedoms for residents of the European Union. California hopped on the GDPR bandwagon with the California Consumer Privacy Act. California’s law allows consumers to control how their personal data is collected, processed and shared.
Why does this matter to juvenile products manufacturers? If a juvenile products manufacturer does business in or collects customer information for a California or EU resident, knowingly or not, the Consumer Privacy Act and GDPR apply. The result: juvenile products manufacturers must understand the evolving requirements of these consumer privacy laws.