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Innovations in (Digital) Out-of-Home

PDF Advertising Week

Ronald R. Camhi spoke on the "Innovations in (Digital) Out-of-Home" on October 2, 2018, during Advertising Week in New York City. 

What the session covered:

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in Out of Home industry discuss new technologies and capabilities designed to increase marketer's ROI. 

The takeaways: 

How brands can be smarter about their Digital-Out-of-Home strategy, using it to connect with the right consumers

How using location data can enhance a DOOH campaign

How DOOH can be bought programmatically