What the FTC’s latest endorsement disclosure actions mean for marketers

Adam Solomon was quoted in the MarTech Today article, “What the FTC’s latest endorsement disclosure actions mean for marketers,” on September 14, 2017. The article addresses the responsibility of influencers in making branded-content disclosures and the sufficiency of platforms’ relevant labeling tools. Mr. Solomon commented on the likelihood of the FTC pursuing individuals who adhere to an industry standard when it comes to disclosures, even though those disclosures may not be as clear and conspicuous as can be.